Strategy that Scales. Revenue that Multiplies.
I partner with small to mid-market PE firms as a Fractional CMO to execute post-close marketing strategies that drive EBITDA expansion and growth.
Unprecedented Growth.
As a Fractional CMO with over a decade of enterprise leadership at Google, I build scalable commercial engines for PE-backed home and consumer services platforms. I partner directly with operating leaders and CEOs to connect marketing infrastructure to actual financial outcomes, replacing vanity metrics with rigorous pipeline attribution. By engineering systems that drive qualified leads, booked jobs, and localized market dominance, I help platforms lower Customer Acquisition Cost (CAC) and execute aggressive Value Creation Plans. If you are struggling to standardize local marketing performance across fragmented add-on acquisitions, I can build the framework to fix it.
How I’ve Helped Firms Reach Their Targets
Throughout my career, from overseeing high-level customer experience operations at Google to leading the strategy for $175M home and consumer services portfolio, I have specialized in transforming fragmented marketing efforts into scalable revenue engines. For Private Equity operating partners, acquiring a local service fleet or other home and consumer service business often means inheriting a black box of disjointed systems, wasted ad spend, and untracked leads that stagnate revenue growth.
Partnering with me means moving past creative guesswork and vanity metrics. Your portfolio companies gain a strategic, predictable, high-yield marketing machine designed specifically to increase enterprise value and prepare the asset for a highly profitable exit.
What is the biggest marketing friction point you typically discover after closing a deal?
Here is how I solve the most critical post-acquisition bottlenecks and the exact results I engineer for portfolio companies:
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The Result: We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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The Result: Leveraging my background, I architect and execute highly structured 30, 60, and 90-day integration plans. I align the newly acquired company directly with performance metrics based in revenue, stabilizing internal teams while driving immediate EBITDA expansion.
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The Result: Using frameworks developed during my time as Head of Customer Experience at Google, I optimize the end-to-end customer journey, from the initial search query to the final booked appointment. This creates an airtight retention loop that maximizes Lifetime Value (LTV) and organic referrals to increase growth in preparation for exit.
Hi, I’m Melinda
I am a commercial strategist and Fractional CMO dedicated to Private Equity value creation. I partner with portfolio leadership to architect the revenue systems and customer acquisition engines that drive measurable EBITDA expansion. By replacing disjointed legacy operations with a predictable, scalable commercial infrastructure, I turn your investment thesis into engineered growth.
Services
The Audit: Rapidly untangle inherited tech stacks, agency bloat, and untracked ad spend.
The Deliverable: A prioritized, data-backed roadmap to optimize Customer Acquisition Cost (CAC) and stop immediate capital bleed.
The Action: Hands-on leadership to bridge the gap between the board's Value Creation Plan (VCP) and frontline reality.
The Deliverable: Standardized brand messaging, integrated initial add-on acquisitions, and a measurement system that shows the board which growth bets are paying off.
The Action: Continuous strategic partnership with the portfolio CEO to defend margins and drive enterprise multiple expansion.
The Deliverable: Scalable operational frameworks that maximize Customer LTV, absorb ongoing M&A roll-ups, and institutionalize the brand for a profitable exit.
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